Third Zone, LLC

America's #1 sport has no Topgolf equivalent. We're building it.

We build it on vacant floors: a sensor-scored football target wall, food and drink, and a game that reads each player so they come back. We call it play hospitality.

Partner a floor Investor deck
Player throwing a football at a lit target wall while friends cheer from a bar table
PLAYER: ALEX CONCEPT
100PTS
Touchdown
55MPH
Ball speed
12
Throws

Concept visualization. Prototype in progress.

The founder
“For 20 years I've run 200+ entertainment events a year with big crowds and can tell exactly what brings each player back. Our software is built to do the same, live.”

Mika Kipiani · Founder & CEO

20YRS
Running entertainment events
200+
Events a year
50–500
Players per event

An engine built on 20 years of watching people play.

The shift

AI empties office floors. We fill them.

Today

AI companies are the biggest new tenants in Manhattan and San Francisco.

Tomorrow

They run on agents. A 100-person team becomes 10. The floor stays leased. The desks stay empty.

Landlords will need tenants who bring people in, not seats to fill. That's us — play, food, a reason to leave home.

The technology

What powers the zone.

01
SENSORS

Infrared beams and impact sensors in the wall read every throw. Nothing to wire into the building.

02
ON-SITE COMPUTE

Everything runs on a small unit behind the board. No cloud, no IT work from the landlord.

03
HITFORCEPACECHOICE
SATISFACTION CALCULATOR

Reads how each person plays and learns what brings them back — the engine behind play hospitality.

A screen at the wall

Shows whose turn it is and which holes are lit.

A sensor in every hole

An infrared beam confirms each ball that goes in. No cameras.

Impact sensors

Sensors behind the board register every throw, including misses.

Runs on site

A controller behind the board does the work. No cloud needed.

Built on the founder's rules

It starts from 20 years of observation. Every new venue makes it smarter.

Your score is yours

Only you see it. Play friends on a shared board when you choose to.

Our logic

How we do it.

1

Throw

A real ball, by hand.

2

Lit target

A target or hole lights up.

3

Sensors detect

Infrared beam and impact.

4

Instant score

Points, plus player data.

One wall · no build-out · no cameras · data that drives the comeback

Curious how it all fits together? See the full tech breakdown →

The solution

Throw. Score. Come back.

01

Play

A real ball, by hand.

02

Compete

Every throw, scored live.

03

Come back

The game learns you.

A football target wall with touchdown, field goal and red zone holes
Main game · throw · aim · score

American Football

Player pitching at a wall of lit target rings while friends watch from a bar table
Pitch · aim · strike

Baseball

The engine

Every player gets their own game.

See how it works
How it works

Five steps.

1

Step up

Grab the ball.

2

Play

Hit the lit hole.

3

Score

Points, instantly.

4

Adapt

It fits your level.

5

Come back

It remembers you.

Nobody else reads the player. More →

The competition

America's No. 1 sport has no home.

Football is America's favorite sport by 3x (Gallup). Every other sport already has its venue.

·CompanyWhat they doSport
1TOCA Social8-camera box. $100M+, live in the US (Dallas).Soccer
2Five Iron GolfTrackman sims and a full bar. 30+ US sites.Golf
3PuttshackBall tracking and a bar. Many US cities.Mini-golf
4BatboxCamera sim and a bar. First US venue in Texas.Baseball
→Third ZoneOne wall, no cameras, no build-out.Football
Why now

Not home. Not work. The Third Zone.

Landlords

Give us one vacant floor as a pilot. No rent. No capital. A profit share.

Partner a floor

Venues

Host a pilot wall in your bar or venue. Buy it, lease it, or share the games.

Host a pilot wall

Investors

Raising seed. Software live, wall next. 20 years of operations behind it.

Request a meeting

Meet us: TechCrunch Disrupt, Oct 13–15, San Francisco · CREtech New York, Oct 20–21 · Web Summit, Lisbon, Nov 9–12 · ICSC New York, Dec 9–10