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Business model

Two ways in: partner floors and venue sales.

Landlords give us a vacant floor for a profit share. Venues buy or license the wall.

The revenue

Two ways in.

Partner floors

Landlord partnership

A vacant floor from the landlord — 5–10k sq ft of retail or office space. Our build-out, games, food and operation. No rent — the landlord takes a share of profit, puts in no capital, and gets a floor full of people five nights a week.

Venue sales

Venue sales & licensing

The wall and the engine sold or leased to bars, venues and any sensor-based game. The hospitality standard and staff training sold separately.

The plan

Three stages.

1. Pilot

Our own walls at 2–3 venues for 90 days. We prove that people come back.

2. Sell and license

With proven results, we go to companies already running games in bars.

3. Our own network

The long-term vision.

Why now

Three facts.

50%

of US adults aged 18–34 drink, down from 59% in 2023. They want a night out built on something else. Gallup, 2025

150 → 40 min

Daily time young Americans spend with friends in person, 2003 to 2020. US Surgeon General, 2023

1,450+

Venues run Toptracer under license, with no upfront payment. Venues buy tech, not buildings.

Let's talk

Want the full model?

Venues, operators and investors: we'll walk you through it.